Many are afraid of venturing into building their own brand, and the idea confuses them, and some may feel that their brand is in the last place and cannot keep pace with its peers.
So in this article, we will explain the importance of personal branding, whether you are an entrepreneur or a corporate employee; This will guide you how to start your personal branding at a careful pace, and how to build and empower it.
How did the concept of personal branding evolve?
Personal branding is not just a logo (logo) or graphic design or a personal image, the acceleration and dominance of social media platforms in our lives has led to the emergence of new classes of people who rose to the status of celebrities suddenly without warning, and who we now call “influencers”; The personal brand has also opened the doors of fame to some musicians, actors and other creative people, and has contributed to the expansion of small and emerging companies, and reaching the ranks of marketing powers through followers and customer bases around the world.
Personal branding has now become an integrated industry in its own right, with coaches and professional consultants dedicated to helping those who want to build their personal brand, in addition to books, online courses, videos, and entire companies dedicated to helping you build your personal brand; But the most important question that you must ask yourself is: “Where do I start?”
What is a personal brand? What does it represent to you?
The term “brand” has always been closely associated with major companies known to everyone, and they have offered everything from toothpaste to breakfast cereal to cars; But the social landscape has changed now.
Personal branding has become an inseparable part of success in any business enterprise, especially when linked to the name of its owner; Whether you are an entrepreneur or an employee of a small or large company, the way you present yourself can make a huge difference in your strategy for success in the long or short term.
When you think of some of the largest companies – brands – in the world, you may associate them with the personal brand of their owner; For example: When you think of Amazon, isn’t Jeff Bezos the first on your mind? Can you separate Microsoft from its founder Bill Gates?
of course not; This also applies to Apple and its late owner Steve Jobs, media and influencer Oprah Winfrey and its brands, Elon Musk, Tesla and now SpaceX, and many more. .
The importance of personal branding to your future career:
Personal branding helps you shine in your field; Whether you are an employee looking to advance the company’s career ladder or an executive looking to pioneer their own venture, a personal brand gives you credibility and attention; Building your personal brand is a key component of your company’s marketing strategy, and it enhances effective internal communication between you and your team.
Personal branding affects you even if you are looking for work. Research has found that 70% of employers use social media sites such as Facebook and Instagram to identify potential employees before hiring them, and 48% of them screen their current employees for By following their social media accounts and other content on the Internet.
We deduce from the above the importance of the brand in a world that has become a small village in which the eyes watch and notice everything. So you have to figure out the best way to introduce yourself online, even if you think no one will care.
How does social media affect your personal brand?
Social media platforms such as Facebook, Instagram, YouTube, Twitter, and LinkedIn have taken over most aspects of our lives in light of the acceleration of the modern technological age, and it has become common to see people nailed to their mobile screens browsing. Social media platforms and participate in other online activities.
You will find an audience that monitors your branding on social media platforms, and determines their level of engagement by the way you present yourself on these platforms; Researchers have referred to a phenomenon called “participation inequality”, in which they explain the importance of online interaction; For every person who interacts with your content there are 9 others who interact intermittently and 90 others silently follow.
The conclusion is that the world is watching your content even if you haven’t received a large number of likes